Have you reached the point where you feel your business needs rebranding? Do you want to know how to rebrand your company without losing the respect you earned?
This guide will help you understand the strengths and the purpose of rebranding, which will make you unique from others.
Let’s dive in!
Table of Contents
- 1 What is a rebranding, and why do you think about it?
- 2 Three types of rebranding
- 3 Reasons for rebranding your business
- 4 Steps for Rebranding
- 5 Conclusion
What is a rebranding, and why do you think about it?
Rebrand or logo is a makeover of your company and your latest image update. A refresh will update your current brand elements, branding, or touchpoints to reinvigorate your market, reconnect with your customer or reposition you as a company.
As your company expands, a few things tend to happen. Naturally, your task becomes more straightforward.
Your strategy or market status becomes more refined, and your experience helps you to find more significant and potential customers, and to achieve this you need to rebrand your business.
Three types of rebranding
All three styles of rebranding strategies will help you decide what scope your company may need to rebrand.
1) The minor rebrand
If the brand is already famous and well known, they often refine the identity of their brand. A perfect example of this rebranding is ZARA.
After its debut, the company logo has seen several variations.
2) The brand refresh
It is typically because the business has grown in scale from the very beginning. Maybe the service or goods that you sell have evolved, and your current brand no longer represents all of your business’s facets.
3) The brand overhaul
Usually, this form of rebranding occurs for those businesses that have totally changed their course of operation or skipped the original branding process entirely.
4) Risk of Rebranding
Make sure you have the right reasons to rebrand. Do your research to make sure your audience will understand and will not be confused by the rebranding.
Rebranding a company just for its sake will leave your current customers confused. With an ineffective rebrand, any existing goodwill can begin to decrease. Consistency is king forever.
Reasons for rebranding your business
1. Identify Why
Assure that why you need to rebrand. What are your reasons for rebranding, and what result are you trying to accomplish in this process?
2. Make sure to target the right audience
Ask your target audience about your company or take review by different methods to identify that you are aiming in the right area.
Take the time to study your target market, and a contest to judge where the value of your brand can be leverage. It will help in understanding the design of your brand and its messaging
4. Build a rebranding strategy
If you are rebranding a product, think about your long-term objectives. Those targets will be a consideration in your rebranding plan, and they can be used in the future too.
Steps for Rebranding
1. Customize your content
The creation of content is a creative process that needs to be executed according to a plan. You can’t predict your thoughts, but you can categorize how you can use them.
It will develop a solid content strategy that increases awareness of your brand and optimizes its scope.
2. Try new marketing channels
Think of a marketing tool you haven’t used before. Not only will you learn a new ability/program, but by introducing your brand to a new platform, you will find that more gates are unlocked.
You may also have been using Instagram for ads. Try to improve your marketing by email. Register to a service such as Mailchimp or Constant Contact, and build a content schedule around it.
Rather than refreshing your entire company, try refreshing your social media accounts. Have you been continuously posting the same type of content?
No wonder you feel cut off from your company! Consider designing new fun designs to spice your page up. Plus, if you have some new ideas to use, you will be much more motivated.
4. Check the results
When you are done with rebranding the company, it is time to sit back and enjoy the benefits. There are loads of benefits to investing in a rebranding, as you might have realized by now that it can take several shapes and types.
It’s essential to work on the growth of your brand, so take a bit of time and talk about where you are right now.
If you feel detached from your brand, or if your brand doesn’t boost your market or create leads, try updating yourself and do some exciting things to grow your brand again.
If you think this article helps you in rebranding your business, make sure to share it with your friends, or if you want to rebrand your business, then contact InAndOut Digital now !!