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Social media is all around us, and it's not going anywhere. So even though your goods and services are distinctly "low tech" you need a presence on social media. With a well-planned social media strategy, you can generate brand recognition, lay the foundation on which to build an audience, and drive sales.
As a marketer, it is essential to give attention to these social media initiatives, particularly because 45% of the world's population is active on social media.
Every new year, marketers can try new stuff, develop their old tactics and introduce ideas that have never been brought to the game before.
A great marketing strategy concept may be as large as an original campaign or as tiny as changing the tone of social voice. Remember what the top of your mind is for your company and your particular audience, and use it to influence your thoughts.
To help you set up a social media plan, here are some ideas to start your creative juice flowing and encourage you to develop your social media marketing ideas.
Let's get straight into it.
Using social media to personalize your brand when communicating directly to your customers. Your online credibility is quite significant. Develop a hashtag that allows users to post feedback and testimonials. This builds up social evidence by not appearing to be too commercial or over-selling.
To enhance your marketing strategy, you should encourage social media discounts and deals. In reality, there's even a special Facebook offer site.
Discounts will help spread sales and engage new consumers who may not have tried your product or service.
For example, a clothing store, Zoo York, uses the Facebook offer section to advertise a buy one get one free offer.
Your existing customers are the perfect people to market your brand. Using social media, you can show satisfied customers and their stories by using your product or service to like or retweet their messages.
You may inspire consumers to post their images of your product and create a hashtag to promote it.
Like in the real world, being enigmatic isn't going to get you far. If you want your customers to do something about it, ask them to do it.
That's what a call-to-action (CTA) does. By having CTA on all of your social media posts, people are more likely to connect and participate.
CTAs can be easy and simple telling people to sign up, read more, or comment below. CTA will improve your click-through rate (CTR), interaction, and effectiveness of your social media campaigns.
It's a fairly broad one, we know but items like the Instagram Shopping feature are game-changers for brands that market physical goods. If that's you, you can use this feature to tag items in your Instagram posts and stories. When the customer taps the product name, they will be routed to the website to complete the order.
Take advantage of highlighting goods and limited-time sales or offers on Instagram posts. These stories vanish in 24 hours, stimulate an integrated sense of urgency and inspire consumers to come back every day for new deals.
There are other related features on sites like Facebook. And don't be afraid to start a messenger campaign on Facebook, providing content based on the needs of each user.
Don't underestimate live videos when you're putting together a social media strategy.
In a new survey of 1,000 respondents, 80% said they would rather watch a brand live video than read a blog, and 82% preferred live video to social media posts.
You should make use of this to your benefit.
Try hosting a live stream, talking to your customers in real-time, or asking and answering questions. This will help you communicate with your audience in a way that embodies your brand. By embodying your brand, people are more likely to feel linked to your business in the same way they feel connected to a friend.
You can use your holidays as an opportunity for a social media campaign.
You can use your social media to promote a holiday sale, a Halloween competition, or to sell holiday items like brooches.
If it's not a holiday season, you can always use current events to encourage your social media campaign ideas. Note, the social media posts are not in the silo. They're going on in the real world, and they should be appropriate.
Create video campaigns to illustrate the use of your products. You can make a simple demo video or make a more extensive series of videos exploring the features of your products. Be very helpful and educational.
Whether your company has a YouTube channel, you're using video on your website, or you're using features like Instagram video marketing, showing your audience how your company is going a long way and, in many cases, doing what a written word or still a photo can't do.
Using storytelling in your marketing lets you share with your audience personal, relevant, and persuasive messages. Isn't all marketing just about telling a story to prospective clients that they can relate to?
The idea of appealing to the emotions of consumers and thereby generating unforgettable messages for your audience is based on emotional marketing. Weave your tale and its pressure points across your target audience. Then show them how it can help with your products/services. On the power of brand storytelling.
It's still important to note that the world is always spinning when you're at a marketing conference, brainstorming social media strategy ideas.
Consider and engage in trends, including famous hashtags. For instance, #throwbackthursday has not gone out of style yet. Check for famous hashtags and patterns and get on track if your posts need a little boost.
Customers want to see that they remain current with the brands they follow.
If a new social media network is launched, be an early adopter and operate social media campaigns on it.
These campaigns are more likely to be seen by your viewers because the sites have not yet developed complex algorithms.
Plus, you should always look for new places to reach your audience and know more about them.
When you're about to launch a product, service, or event, you can create a hype-generating social media campaign.
Previews of your product or competitions to find out what the product is can generate enthusiasm among your customers.
For instance: Sony last of us 2 created a huge hype on social media before its launch, they posted photos and gameplay videos on Youtube and other social platforms to create hype and grab customers' attention.
People enjoy winning free things and getting discounts—which is why advertising is such an appropriate goal for a social media campaign.
Hosting a social media contest is a perfect way to connect, traffic, and increase brand awareness.
You may run a variety of different types of competitions, including asking followers to tag a friend in the comments, answer a question in the comments, or submit a picture of themselves with your product or service.
If you're designing an ad campaign, you can hold a casting contest and feature your customers in your advertising.
It's simple to get used to just sharing your goods or services on social media. But that would have been a mistake.
Your content should be educational and value-creating. When you're designing a social media strategy, ask yourself what value it would add to your audience. That's how you're going to brainstorm content concepts that could be viral.
One of the key advantages of social media marketing is that you can make social evidence online. Your popularity online is one of the most critical aspects of your brand. You can personalize your brand on social media and talk directly to your customers.
You may start a hashtag for users to send testimonials to create social proof. This helps to create social evidence that their product works without appearing to be commercial. Besides, you can share posts and connect with customers who mention your brand to gain visibility of the positive outcomes your customers have accomplished through the use of your product or service.
The value of a loyal customer is known to every business owner. Loyal customers mean quality service and are more likely to refer other customers as well.
But how could you build customer loyalty? One way is through a customer loyalty or referral program.
Here are some ideas for your client loyalty program:
When you're creating a digital campaign, follow his instructions and create fun, engaging segments just like you would for a TV show. After all, most social media have long-form video content like Facebook Watch or IGTV.
This form of content will increase traffic and interaction in your social media campaigns.
Use these ideas to launch your own social media campaign, or use them to get your creative process enabled to come up with even more effective methods to use social media in your 2021 marketing effort.
These are the all latest ideas for a social media campaign that we know, comment below if we have missed any new creative ideas for a social media campaign.