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Social media has been an important marketing channel, and it is profoundly changing how people shop. Until now, however, purchasing activity was restricted to exploration and consideration, with sales occurring off-platform on a brand or retailer website. Today, social networks seem to be on the verge of ‘closing the loop,’ which means that users will […]

It’s no mystery that Instagram is no longer the same outlet for influencers that it was a few years ago. The days of sharing a pretty picture with a three-word caption and seeing huge development are long gone. However, with the right tools and tactics, aspiring creators can still profit from a goldmine industry — […]

If you’re using Pinterest for business purposes it may be time to put some faith in the concept. Pinterest provides a very special opportunity to companies to promote their video ads. It’s a place to communicate with friends and influencers, much like other social media channels. But it’s even more than that as a visual […]

Examining your Instagram analytics will make you realize how the platform is performing as part of your overall marketing campaign, as well as allow you to develop and expand your company with this strong, heavily trafficked social platform. Perhaps you keep track of your likes or have an estimate of your follower growth month to […]

LinkedIn is an excellent resource for networking and business growth. Making better use of the social media site would be easier if you use innovative marketing tips. LinkedIn is a social media site that can be used to increase brand recognition and customer relationships. Businesses that use LinkedIn will market to potential clients and partners […]