Do you want to know how to get Instagram followers? We've got you covered!
The Instagram Explore page is a powerful feature for brands designed to help profiles and companies gain more attention and visibility to Instagram with minimal effort.
Here's what you need to know about new features, like how to get your company featured on Instagram.
Let's get started.
Instagram has worked hard to make the Explorer page more tailored for each user.
When you tap to see your Instagram Explore tab, it will look different from what will appear on your friend's Explorer list because it's customized specifically to help you find new content that you're going to enjoy, based on what you're already searching for on Instagram.
The Instagram algorithm continuously learns from your app activities, such as what accounts you follow, what posts you like and comment on, and what you love to watch from Instagram Stories and IGTV content.
In the world of social media marketing, the Instagram Explore page is like a position on prime-time TV or a billboard on the target customer's journey. In simple terms, it will make you face-to-face with your prospective audiences, and you will gain a lot of additional organic interaction beyond your follower base.
Table of Contents
- 1 How Does Instagram Algorithm Works ?
- 2 Why Instagram Is Essential For Your Brand ?
- 3 How To Get Followers On Instagram ?
- 4 Conclusion
How Does Instagram Algorithm Works ?
The Instagram search bar is basically an extension of the "Popular" page launched when the Instagram app first started. Compared to today's Explore Page, this diversity of content did not address individual users' specific needs.
For companies, once your content appears on the Instagram Explore page, you have a chance to create new contact points with previously unconnected users. This means that you are instantly expanding your potential market.
The Explorer algorithm tracks how you communicate with the social network and creates content that precisely syncs with how you use the app. That's why some people believe it's the "most real" place on the internet.
Why Instagram Is Essential For Your Brand ?
The Instagram Explore page offers exactly what your company wanted when you first signed up for your brand's social media marketing recognition.
Suppose you can increase your presence on Instagram Explore strategically. In that case, you can generate more likes and engagement for your brand while increasing your chance to sell new goods, attract new clients, and interact with a broader audience.
The content that appears on this tab depends on how your target customer connects with the app. Since Instagram has about 95 million customer data images to explore every day, it knows exactly how to link the right brands to the right people. Everything you need to do is understand the algorithm.
How To Get Followers On Instagram ?
1) Engage Your Followers
When you log in to Instagram, the content you see on the Explore Page will be determined by what other users see on your network and what you've shown interest in before.
That means you need to know exactly what your customers are looking for while they're searching their Instagram feed. You want to create a meaningful follow-up and forge connections with them so that they can return to your feed, again and again, to communicate with your posts through likes and comments.
2) Ask Yourself
- What do you think your target audience looks like?
- What kind of stuff are they enjoying?
- Who are they following?
- What kind of content are they going to post?
Hashtags are some of the most useful resources that you can use on Instagram. These easy solutions would immediately make your content more discoverable, meaning that you can reach people outside your current network. That's why research reveals that brands that use at least one hashtag per post are more engaged than those that use zero.
Hashtags offer users of Instagram a great way to find content that appeals to their desires and feeds directly into the chances of getting to the Explore Page. Not only are your posts more likely to have the dedication they need to appear on the Explore Page, but you're also signaling the focus of your post and niche with the use of appropriate hashtags.
Note hashtags are not only intended to be promotional. Combine branded tags with locations, trendy topics, and enjoyable sentences that will cover your posts' subject and target audience.
4) Interact With Your Audience
To boost your chances of getting followers on Instagram, you'll need to take the idea to heart to encourage your audience to take action and participate.
You can quickly develop this practice by asking followers to double-tap a picture or use your caption to ask questions. This will allow your customers to start a discussion or send you feedback. You can also ask your fans to tag their friends in the comments to spread the impact of your new message.
This is also a fantastic contest and gift strategy that helps you reach out to other interested consumers who may not yet know about your brand.
The more feedback you receive, the more likely you will find your position on the Instagram Explore page. What's more, positive experiences can also help create brand loyalty.
5) Collaborate With Influencers
Influencer marketing can be a perfect way to extend your scope and commitment by tapping into an already established audience's strength. Influencer followers also engage with their positions and trust their brand recommendations. By cross-promoting posts that highlight your brand on both your feed and influencer's, you'll get extra exposure and interaction with a new audience.
There's no point in working with an influencer who doesn't have a connection to your standard audience just because they're a big name. Consider your niche's micro-and nano-influencers targeting a tiny but super-motivated audience that is more likely to connect with your posts and even turn to buy customers.
6) Instagram Stories On The Explore Page
Just as the Instagram Explore page recommends posts based on topics you are interested in, the page will also show tailored suggestions for Instagram Stories!
You can now tap through and engage with stories from accounts that you have not yet followed but are possibly close to those you follow or regularly engage with. This opens up a massive opportunity for brands to be noticed by new people. Not all your followers will be watching your Instagram Stories anymore. Via the Instagram Explore tab, everyone can see and connect with your posts.
7) Find Your Best Time To Post
When it comes to getting your content on Instagram, there are two significant reasons to know when to post; what's the best time?
First, if you know when your followers are most active on Instagram, your posts will get more exposure as your followers are online to like, comment, and connect with your most recent posts.
High dedication to your posts, particularly quickly after publishing, signals to the Instagram algorithm that this piece of content is "value-added" and worth placing on the Explore page for others to discover and connect with!
Second, if you know when your current audience is most involved online, there's a fair chance that your prospective audience, those who may find your content on the Explore page, will also be online!
So your posts will hit them when they are most involved and likely to scroll through the Explore page.
Instagram marketing is one of the best ways to engage your target audience and communicate through digital media.
Plus, market-specific features such as business profiles, tailored marketing campaigns, extremely comprehensive insights, and shopping buttons on stories and in-feed advertising help you get the most out of this platform while improving your ROI.
If you want to feature your post on the Instagram main page, InAndOut Digital can help you achieve your goal. Contact us and discuss the current situation of your Instagram profile.