Google has announced the introduction of the Google Lens button in the Google Image search results. Google Lens, released in May 2017, is a visual search tool that lets people learn more about pictures and what they're looking at visually.
Adding this feature to Image Search helps users learn more about the photos they clicked on in Google Image Search. Google said, "Today when you see something in an image you want to know more about, like a landmark in a travel photo or wallpaper in a stylish room, you can use Lens to examine the image."
Smartphones have become more interactive and useful, with Google Lens and Pinterest Lens combining AI, AR, and real-world visual searches. Here's how you should practice right now.
Just make a point, shoot, and search. There's a new way to explore the internet and social media—through your smartphone, Google Lens, and Pinterest Lens. Google and Pinterest deploy similar lens apps that allow users to snap a photo using their smartphone camera and understand more about it.
Is this redefining how to search for answers using the visual side of search engines and social media? We're moving from the mobile world to the AI world. According to Google CEO Sundar Pichai, and Google Lens will be one of the standouts.
Keep reading to know more about Google lens and how Google ranks it.
Google Lens is the AI version of Google's reverse image search, backed up by an AR twist and machine learning capabilities. It's going to make our smartphones more exciting. The big picture is that when you use Google Lens, your smartphone camera will see what you see and understand what you see, and help you make a decision.
It's essentially AI-powered technology that can perform a range of acts, including text copying, shopping, text translation, and more—by detecting an item using your smartphone camera. The most impressive part is that when you're using Google, your lens doesn't only see what your camera is doing, but it also lets you understand what you're seeing.
If you have a business card from someone at the last meeting who could be of great help in your future business plans and don't want to save the contact details on your phone manually, your smartphone camera will do that for you.
You can use your Google Lens and directly tap the text to copy it, or you can tap the email address on your business card and send an email directly, or press the address to navigate to the address, so Google Lens makes it much easier for you.
How to Activate Google Lens?
Google Lens is now active in the camera for pixel users.
You have access to Google Lens via Google Assistant for some Android users. You will have to access your Android device via Google Photos if you don't support the Google Lens with Google Assistant. A stand-alone Google Lens app that works with Android devices is also available.
Google Lens is available via Google Photos or Google App.
How to use Google Lens?
Google Lens is directly accessible in the camera for pixel users. Just point the camera to the object and tap the Google Lens icon at the bottom of the screen.
Google Lens has recently been available through the Google Photos app only to non-pixel users. Users need to take an image and then open the Google Photos application to use the Google Lens features.
In December, Google Vice-President Aparna Chennapragada announced that Google Lens is available for iOS users via Google's app.
For iOS and other users, the use of Google Lenses became much simpler. The icon Lens appears in the search bar next to the microphone when you open the Google app. Only point the camera to your object, and the app will try to define what it is.
Using the Google lens app is easy for all users. When you first open the app, you will get a screen like a camera. Just point on your object, Google will automatically identify it for you and provide you the full knowledge of that product.
Things you can do with Google Lens
Google lenses provide you multiple options to search for the object. The application even has the option of AUTO, from which you only need to point your object, and it will detect it by itself.
It also gives an option for searching for food items only. You can click on that button and point your camera at your objective to get the recipe for that dish. You can find this food item option at the last corner with a fork and spoon icon on it.
Google lenses make it easy to shop online. You just need to point your camera at any product, and Google will help you find that product online, so you can make a direct purchase from that particular website or get to know more about that product.
The best and last option offered by Google Lens is to copy any text from a picture, copy the email address and send an email directly to that person. It makes an easy for everyone to copy any text anywhere.
It's no mystery that, if all things are equal, the authority page on the authority platform will outperform sites with less authority.
We wanted to understand if the same rule applied to Google Lens.
After all, Google itself says that the latest visual search algorithm update made it so that the authority pages had an edge in the rankings.
It could be that Google uses the connect authority directly in the Google Lens algorithm. Or this relationship could simply be a case of "correlation not equalizing the cause."
That's because high DA and PA appear to be by-products of high-quality content publishing. And high-quality content is something that Google says is exceptionally essential for visual search rankings.
In fact, in Google's "Google Image Best Practices" documents, they go as far as to suggest that the quality of the content on the page is as critical as the image itself.
Majority Google Lens Research Comes From Mobile-Friendly Pages
Backlinko owner Brian Dean finds that 90.6 percent of all Google Lens picture results are pages that pass the Google Mobile-Friendly Test.
It makes sense that Google Lens would choose to rate mobile-optimized sites. After all, 100% of Google Lens searches are conducted on mobile devices.
And it would be a pretty bad user experience to send users to pages that didn't fit well on mobile devices, even though the picture itself was a great search result.
In reality, Google's SEO image guidelines underscore the value of "device-friendly" web design.
1) Create a Descriptive Filename
Filenames have been a significant Google Images ranking element since its creation. Before Google acquired the ability to recognize images with AI, it blindly trusted old text and image filenames to understand the image's contents.
However, despite the long-running Google Image Recognition technology, they still focus on filenames.
This may address the fact that many photos in visual search results (22.6%) have a file name that matches what the person searched for in Google Lens.
For instance, some things may not relate to each other, but their names are similar to each other such as Apple company and Apple fruits. This can be confusing for Google to recognize, but it's essential to create a descriptive filename for your image to get recognized by Google.
2) Scan and Locate Information
Google Lens has been designed to make things easier. The app scans text and highlights essential features for ease of access.
The new app offers fast translations. It provides attention to essential business details, such as contact information or business hours.
Google Lens is the ideal tool to take you on a ride to a new location. It displays information on landmarks, including scores, statistics, directions, and operating hours.
3) Pinpoint the Unknown Object
For people who are chasing knowledge, Google Lens is a guide. The app analyses images and helps users recognize unidentified artifacts, regions, artworks, and cuisine.
In the background of your friend's Facebook image, is there a specific plant? To disclose the plant's name, origin, and where it naturally grows, search it with Google Lens.
On Instagram, did you see a beautiful landscape photo? Google Lens can find where the image was taken.
When scrolling through your timeline, did you find anything delicious? The restaurant can be found or the dish's recipe retrieved by Google Lens.
Google lens will help you find out what you are searching for by just pinpointing the object you want.
How to Optimize Images for Google Lens?
62.6% of web searches are now accounted for by Google. Google Lens is raising its credibility and contributing to more searches every day.
For what reason is Google Lens used? The app links users with their desired knowledge. Business owners can use Google Lens to attract new consumers, increase brand awareness, and grow sales.
To submit back to a consumer, Google Lens searches the web for relevant information. It primarily focuses on pictures.
Those who want to use Google Lens should concentrate on integrating optimized images into their content to their benefit.
How to Find Information From Photos?
Google Lens can help you recognize picture objects and take action. If you're going to click through a feed and see something of interest, use Google Lens to learn more.
Here's how to use Google Lens to gather information from a photo:
- Open your Google Photos app
- Pick a photo that you want to examine
- Tap the Google Lens icon in the bottom right corner of your screen
Offer the lens a moment to scan the image. The app will conduct a Google search and provide you with as much information as possible. It can reveal photo information, connect you to a brand, or link you to similar products that might be of interest to you.
You can do the same thing with company images and event details.
Snap a picture of a business card or a unique event flyer. Open your image with Google Lens. The app can add an event to your Google calendar or store contact details on your smartphone.
62.6% of web searches are now accounted for by Google. Google Lens is raising its credibility and contributing to more searches every day.
For what reason is Google Lens used? The app links users with their desired knowledge. Business owners can use Google Lens to attract new consumers, increase brand awareness, and grow sales.
To submit back to a consumer, Google Lens searches the web for relevant information. It primarily focuses on pictures.
Those who want to use Google Lens should concentrate on integrating optimized images into their content to their benefit.
Conclusion
Google's Pichai tells us that we're well above the keyboard and mouse age. Through our smartphones, vision-based computing is bringing us into the next age of science and social revolution.
With Google Lens, marketers have the potential to be exposed entirely while creating an integrated search and social strategy.
Google Lens is an advantage not just for users but also for advertisers who can use the network to reach their target audience. Apart from all the commercial opportunities that Google Lens provides, it also allows us to film, point & schedule a call to our calendar, and do more. In the coming years, Google's lens will be working its way into our smartphone's life through Google Images & Google Assistant.
To know more about Google lens, keep in touch with us or comment below if we miss anything.