So you want to sell something on Pinterest. You're not the only one, and for good reason: Pinterest is one of the most profitable online store channels available.
Seeking how to sell on Pinterest can be a huge success for your brand or company.
In reality, Pinterest is jam-packed with e-commerce features designed to drive traffic and sales.
This guide will take you through the intricacies of earning money on Pinterest. We have you covered whether you need help linking your online store or pro tips for gaining new customers.
Table of Contents
- 1 Why Should You Sell on Pinterest?
- 2
Getting Your Brand Ready to Sell on Pinterest
- 2.1 1. Create an Online Store
- 2.2 2. Product Pins
- 2.3 3. Invest in your Pinterest SEO
- 2.4 4. Create Pins that are Connected to your Lifestyle
- 2.5 5. Showcase your Product
- 2.6 6. Use Promoted Pins
- 2.7 7. Share User-Generated Content
- 2.8 8. Organize Pins in your Catalogs
- 2.9 9. Use Rich Pins
- 2.10 10. Interact with your Audience
- 2.11 11. Use Relevant Hashtag and Keyword
- 2.12 12. Pin Creative
- 2.13 13. Create Pins that Get Clicks
- 3 Conclusion
Why Should You Sell on Pinterest?
The platform is used by 89% of US pinners to schedule out purchases and study goods, but that isn't all you need to know.
Almost half of all users visit the site solely to shop. 47%, to be precise. That equates to approximately 150 million potential new customers purchasing your goods.
So you find your target audience, get your goods in front of them, and sit back and wait for the money to keep rolling in, right?
Of course, it isn't quite that easy. In reality, the following section outlines the steps you must take before you begin selling on Pinterest.
Pinterest is often ignored by marketers, but it can be one of the most effective channels for increasing brand recognition, clicks, and revenues.
Pinterest, as a visual discovery site, is ideal for targeting new, relevant audiences. Furthermore, the whole experience is completely clickable, making it simple to convert browsers into customers.
So,
We know you're ecstatic about the possibility of exploiting all of those Pinterest shoppers. But, before you do that, take a look at these fast steps to help you get your brand ready to market.
Let's get straight into it.
Getting Your Brand Ready to Sell on Pinterest
1. Create an Online Store
If you want to sell your product online – whether on Pinterest, Instagram, Facebook, or anywhere – you'll need an online shop. This is where you store your inventory, product details, and all of the other operational information that keeps your company running.
You want to get this right the first time. Strong online sales begin with well-organized stores.
The majority of Pinterest users have personal profiles. This enables them to browse boards, save favorite pins, and, of course, purchase products. Accounts for companies offer access to the Pinterest Business Hub, which combines aspects such as analytics and top pins. It also lets you link to your online shop, which is useful if you want to sell on Pinterest.
2. Product Pins
Product Pins are the simplest way to make your Pinterest content shoppable.
Product Pins make shopping a breeze by offering real-time pricing, availability, and notifications on where to purchase your product.
According to TechCrunch, the number of Product Pins has more than doubled in the last year, with a 230% increase in traffic to retailer websites.
And, earlier this year, Pinterest made shopping even simpler by adding a new Shop tab to search results.
Product Pins were previously identified in search results, the home feed, and on boards.
3. Invest in your Pinterest SEO
Pinterest is predominantly a search-driven site, which is excellent news for companies seeking to reach out to potential new customers organically.
So, how do you optimize for Pinterest search?
Pinterest is a visual search engine, which means it has its own set of rules and algorithms for search engine optimization.
Concentrate on industry keywords and creatively use them in your Pin titles and descriptions, as well as in your in-board titles and descriptions.
The trick is to use Pinterest to incorporate important keywords that are unique to your company and products, but still fit with what your target audience is looking for.
For example, if your company sells shoes or clothing for men, you might want to include common search terms like "Men's shirts" and "Tuesday outfit."
Once you've decided the best keywords for your business, you can begin optimizing these three key fields for Pinterest searchability:
Pin titles
Pin descriptions
boards
4. Create Pins that are Connected to your Lifestyle
Pinterest is a go-to forum for lifestyle motivation, whether it's for fashion, home decor, party planning, job advice, food recipes, crafts, DIY, fitness, or best practices for well-being.
So, if you want to improve your sales on the website, consider how you can tap into this aim with your content strategy.
For example, If your company specializes in custom T-shirts you may want to share inspiring T-shirt design ideas for common calendar dates like Xmas, Easter, and Mother's Day.
Using keywords in your Pin titles like "Xmas T-shirt design" and "Xmas Printed T-shirt" will allow you to tap into common search queries and gain valuable visibility.
The same concept can be applied to almost any company, including brands that do not sell physical products.
5. Showcase your Product
In search results, video Pins can grab attention, making them an excellent strategy for catching the attention of potential customers.
Furthermore, most Pinterest searches return Video Pins at the top of the results page, suggesting that the Pinterest algorithm could give video content a beneficial boost.
It's not just the enhanced exposure that makes Video Pins so appealing. They're also a perfect way to showcase your goods or services in a more informative and engaging manner.
When it comes to driving those all-important sales, video is a super powerful medium for delving into the specifics or showcasing the goods in motion.
6. Use Promoted Pins
If you want to boost your pins to the tops, rather than optimizing your Pinterest profile and wait. Invest in promoted pins to get fast results on your pins.
It can be anything: a product, service, blog post, or lead management but it can easily be promoted in less time.
Promoted product Pins will help you create more sales by taking the user directly to your website.
You will be able to target promoted Pins based on interest, age, and gender when making them. You can create whole campaigns or only a few short advertisements for a one-time promotion.
Have you discovered a celebrity or well-known influencer using your product? Take advantage of this!
Set up influencer marketing strategies to create content that you can post on Pinterest and encourage your audience to purchase.
You can also use UGC as Shop the Look Pins or promote these images to gain even more user attention. Social evidence is all, and if a customer sees someone they follow wearing your items, they will be much more likely to purchase.
8. Organize Pins in your Catalogs
Catalogs are a great Pinterest business account feature to use if you have goods to advertise — which is most definitely the case if you're a brand or business!
You should be able to upload the file to Pinterest as long as you have a data source for all of your items and their qualities. If the data source has been licensed, any product you add to your website can generate product Pins, which you can then use to create shopping advertisements.
One thing to keep in mind: if you don't have the right data source to build Catalogs, you'll have to rely on Rich Pins instead.
9. Use Rich Pins
Rich Pins pull additional data and statistics from your website to view alongside the standard pin information (like photo, title, description, etc.).
It takes in the price and product descriptions so that users can access them inside Pinterest itself. On mobile, users will be able to navigate directly to your product and check out by pressing a blue Shop icon.
If the shop provides this information, the Pins will also tell you whether or not the product is in stock.
10. Interact with your Audience
Trending topics might also assist you in deciding what to pin to your Pinterest boards. To find out what's trending right now, buying ideas, and tailored suggestions, simply enter your cursor into the search box.
Trending topics might also assist you in deciding what to pin to your Pinterest boards. To find out what's trending right now, buying ideas, and tailored suggestions, simply enter your cursor into the search box.
11. Use Relevant Hashtag and Keyword
Hashtags on Pinterest work the same way they do everywhere else. They assist users in their navigation.
You may feel tempted to include hashtags in your profile bio or board summary. Please do not do so. Pinterest hashtags are only applicable to Pin details.
It is even more important to use relevant keywords in your Pinterest descriptions. The thing is, Pinterest Pins are inextricably linked to your product landing page. If a product listing (on your website) has important keywords in the title and alt tags, it is more likely to be discovered on Pinterest.
12. Pin Creative
Pinterest is a refuge for artistic types. Many of them find inspiration and refuel their creative juices by scrolling through boards and pinning items.
On Pinterest, there are many ways to be creative:
Create a shopping list. It's a great way to boost traffic to your eCommerce website. And if someone isn't ready to buy your goods right now, they can browse your site and return later to make a purchase whenever they want.
Creating a themed Pinterest guide is also a good way to get started selling your items on Pinterest. This may be a health-related theme, ingredients, decorations, or something else that can be divided into boards.
Try to mix repins from your eCommerce platform with those from other brands so that your board does not appear like a huge advertisement.
13. Create Pins that Get Clicks
One of the most essential things to remember when it comes to Pinterest marketing is that people despise it when they believe you are trying to take their money. Nobody likes salespeople, particularly pushy ones. That is why you should learn how to sell goods on Pinterest without sounding too pushy.
Don't try to cram all of your items onto a single Pinterest board. That will not help you. Instead, annoy Pinterest users with a couple of your favorite items and invite them to visit your online shop to browse the rest of your products.
There's another thing to remember. Your product photography should not be monotonous. Landscapes are best left to painters. The Pinterest interface is not designed to display landscape imagery. Learn how to make Pinterest-friendly vertical pictures; vertical images are re-pinned more frequently than horizontal images.
Have an image of the product that has been designed for optimal exposure. we suggest using an image with a 2:3 aspect ratio, such as 735 (pixel width) x 1102 (pixel height) (pixel height).
Conclusion
We hope this comprehensive guide to selling your goods on Pinterest has encouraged you to take action and begin using this social media site for your eCommerce business.
Check out more InAndOut digital Social Insights to learn more about how to sell on Pinterest.