If you're using Pinterest for business purposes it may be time to put some faith in the concept.
Pinterest provides a very special opportunity to companies to promote their video ads. It's a place to communicate with friends and influencers, much like other social media channels. But it's even more than that as a visual search engine and "productivity platform for dream planning."
Pinners visit the website in search of motivation or "Pinspiration." They're organizing weddings, dream trips, and holiday dinners. As a result, they are not only sensitive to brand content, but they also find it useful.
Pinterest Video Pins are killing the story on the website, and early adopters are reaping the rewards.
Video ads thrive on Pinterest in 2020, with Video Pins rapidly becoming one of the biggest artistic resources for brands, companies, and creators.
In this blog post, we will discuss how to use Video Pins to accelerate your Pinterest business progress, how to make awesome Video Pins, gain organic traffic, and a few marketing secrets for saving time and driving those all-important clicks.
Table of Contents
How to Make Good Use of Pinterest Video?
Let's talk about how to improve your first Pinterest videos after they've been pinned. For editing, We use our framework called DDD, which stands for Definition, Destination, and Distribution.
1. Formal descriptive term take note of the video's summary. It should have at least two or three similar keywords.
2. The Destination. You can always add a custom link button to any videos you share on Pinterest. When sharing a video of an influencer, it's not always clear what the point of changing the connection is.
However, if you have a similar article on your blog, We believe it is a good idea to provide more information on the topic. And a video posted on Pinterest accomplishes just that.
3. Distribution Pinterest provides a plethora of excellent promotional tools for your videos. Promoted Videos are common among Pinners and provide marketers with more options for targeting the right audience for each piece of content. Spending $10 to $50 will get you young viewers, traffic, and customers.
What Videos Work Best on Pinterest?
Pinterest has a range of posts that provide useful information about their audience, new subjects, and developments. If you catch the right wave (using Wave. video, of course), make convincing video ads, and place it in front of the targeted people, you will see how your production will fly through thousands of Pinners, bringing massive traffic to your brand.
We've prepared a list of items to look for in your videos before posting them:
A strong start. To catch people's attention, start with a strong hook in the first few seconds. To advertise on Pinterest, use an eye-catching video.
Make sure the content is appealing to a wide range of people. Pinterest emphasizes two primary methods for engaging new audiences with your brand: storytelling videos and how-to content. Consider your ambitions again; occasionally educational materials or a fascinating story about your brand will make all the difference.
Text in your videos should be balanced. There are several dos and don'ts when it comes to correctly integrate text into your videos.
Let's discuss how you can create a creative type of video in your profile.
Let's get started
Tips for Creating Effective Video Pins
1) Grab Attention
The basic rule of video, regardless of medium, is to catch the attention of your target audience as soon as possible.
You just have a few seconds to catch a user's attention before they scroll down.
If you start with lots of movement and color, show off one of your most famous items, or create suspense with text within the first few seconds, it's always a good opportunity to make the first impression count!
2) Keep it Short And Creative
The basic rule of video, regardless of medium, is to catch the attention of your target audience as soon as possible.
You just have a few seconds to catch a user's attention before they scroll down.
If you start with lots of movement and color, show off one of your most famous items, or create suspense with text within the first few seconds, it's always a good opportunity to make the first impression count!
3) Optimize Your Video pins
Video Pins are like images, and should have simple names, descriptions, and hashtags to help them be found in search results!
To help boost the searchability of your Video ads, Pinterest has an auto-suggest tagging feature. Simply enter keywords and choose from the auto-suggested tags.
Using tags to categorize your video pins will make them easier to locate which means more views for your videos!
Share your video pins on different social media platforms to attract a wider audience.
4) Make a Mini-Documentary
Build a Video Pin mini-series, similar to what you would do on YouTube or Instagram, to keep your Pinterest audience entertained over time.
This technique is an excellent way to illustrate consistent branding while also inspiring audiences (via a call-to-action) to watch the next episode in the series.
Mini-series are also useful for telling informative stories, concentrating on items, and delving into more meaningful topics.
Keep your series organized by saving each Video Pin to the same board with a descriptive title to assist in organic interactivity.
How to Promote your Video Pins?
The Pinterest business offers a paid choice for targeting your videos to the appropriate audience. It's titled "Create Brand Awareness Through Videos," and it only refers to native videos.
You can set up your campaigns for different ad groups. The pricing model is based on cost per 1,000 views, which means you will be paid for every 1,000 times your video ad is viewed.
The Pinterest pricing model is not prohibitively expensive: thousands of impressions usually cost about $5-6 and can result in a large number of re-pins/clicks.
Make it Convenient for Pinterest Users to Buy
Shop the Look pins are one way to accomplish this. These pins simplify the online shopping experience by enabling users to click on the particular home decor or fashion piece that piques their interest. Links take them straight to the product page, where they can buy something right away if they want to.
Pinterest videos recently added a Shop tab to company profiles. Pinners can shop a company's goods directly from their profile using this dedicated tab. Though it is still in its early stages, it shows promise as a useful point-of-sale system for companies.
Conclusion
We hope we've sparked your interest in making a video campaign for your company. Clipchamp Pinterest integration makes it even simpler. Now it's up to you to make stunning, Pinterest-ready videos.
So, Upload your video, set your video metrics by using different video tools, and promote your videos, because the growth of video content is on the hype now, and make sure to add attractive video titles to grab customers for your Pinterest business.