Your consumers want to see what they're getting when it comes to buying goods online.
You may have invested in high-quality product pictures, written persuasive descriptions, and even collected reviews of your goods. Nothing tells the story like a captivating video.
Potential consumers are more likely to fall in love with the product if they can see how it works and why other customers prefer it.
Creating eCommerce videos might seem like a significant investment, but the reward is always worth it. In reality, videos are expected to make up 80% of all internet traffic by 2021.
Here's why you should use video marketing for your eCommerce company to sell more of your goods online and boost your brand value.
Let's get started.
Table of Contents
Why Should I Consider E-Commerce Video Marketing?
Did you know that YouTube is the second most popular website on the web next to Google? What this tells us is that most people watch videos online daily.
There is no question that this impacts the way consumers communicate with content, consume information, make purchasing decisions, and distribute content across the web. Those are the eyes you want to see the brand and the goods of your eCommerce.
Video content is no longer a "tactic" to showcase your goods online. It's a whole strategy. Video marketing is incredibly successful for eCommerce companies.
Video marketing helps you to tell a story about your goods and to reach your future buyers, especially. Videos are bringing goods to life.
Although an image and a brief overview give you an idea of what your product is all about, you can explain all the advantages and features of video marketing.
You can show what it's like when other consumers use your stuff, what they love about it, and what makes your brand different from the rest of them. You can use humor, say a story, or even make a music video.
Benefits Of Video Marketing
Did you know that YouTube is the second most popular website on the web next to Google? What this tells us is that most people watch videos online daily.
There is no question that this impacts the way consumers communicate with content, consume information, make purchasing decisions, and distribute content across the web. Those are the eyes you want to see the brand and the goods of your eCommerce.
Video content is no longer a "tactic" to showcase your goods online. It's a whole strategy. Video marketing is incredibly successful for eCommerce companies.
Video marketing helps you to tell a story about your goods and to reach your future buyers, especially. Videos are bringing goods to life.
Although an image and a brief overview give you an idea of what your product is all about, you can explain all the advantages and features of video marketing.
You can show what it's like when other consumers use your stuff, what they love about it, and what makes your brand different from the rest of them. You can use humor, say a story, or even make a music video.
Types Of Video To Grow Your E-Commerce Sales
The scope for your video content ideas is limited only by your imagination. You are likely to sell various items as an eCommerce shop, and each may be advertised differently in several types of videos.
If you have a solid understanding of your potential customers' wants and needs and what your current customers love about your products, you can think about what kind of video content will most resonate with them.
Here are a few types of videos you can make to attract potential customers and improve online sales.
1) Short Marketing Videos
You don't need a fancy camera or video production team to produce amazing marketing videos. It's simpler than ever to make high-quality videos from your computer or smartphone.
You may answer common questions that customers have, talk about what makes your brand unique, or announce a new product's release. Just as you plan your content marketing, you can plan your video content with a script, a bid, and a plan to share your content.
Often quick, succinct, honest videos work best to get potential customers to trust your brand. There is no need for all the bells and whistles.
2) How-To Videos
Both current and prospective consumers will benefit from product tutorial videos. You will teach a new customer how to use the product, the advantages, and any concerns that people might have.
3) Animated Product Videos
If you don't want to be in the video on your own or employ an actor to be in the video, animated videos are also a choice. You'll find digital animators online to make fun and colorful videos that are sure to catch the attention of a potential customer.
4) Product Review Videos
Although there are several sites where consumers can search for your product feedback, nothing is as compelling as the video testimonials.
For one thing, it's a bit harder to fake video testimonials, so potential buyers are more inclined to believe the reviews as genuine. Furthermore, videos are a lot more entertaining than reading online reviews. Once users see those smiles on your customers' faces, they will also feel motivated to shop in your online store.
5) Instagram or Facebook Live
With the advent of live streaming, such as Facebook Live and Instagram Live, you don't need to pre-record your videos.
Only log in to your social media account, schedule your post, and go live. Not only can you talk to your followers in real-time, but you can post your video on social media or upload it to YouTube so that it can be reused into more content.
Live video is extremely engaging and a perfect way for followers to relate to your brand.
6) Story Videos
Story-based videos are the most effective form of video content. These videos don't just describe your product, but they create a story about it that your future customers will remember.
Think of the Nike shoe ads. They're not only explaining the features and advantages of the shoe. They're showing someone playing sports, enjoying their life, and interacting with friends, all while wearing Nike shoes. With that strategy, the pleasure of the actor's face is that all consumers need to be sure that Nike goods can better their lives.
With story-based videos, you can build a sense of relationship with your potential customers.
Video Marketing Tips To Increase Your E-Commerce Sales
Creating beautiful high-volume eCommerce marketing videos takes a lot of time, but the return can be of much value.
Video content will work well when it comes to bringing more traffic to your eCommerce website and converting visitors to paying customers. Even if you've never made a video before, it's worth trying your hand at this successful form of marketing.
To build eCommerce videos that are guaranteed to increase sales from your website, simply follow the steps and video marketing tips below.
1) Identify Your Audience
Before you dive into making product videos, we recommend performing market research to test certain concepts. If you're going to spend time and resources on high-quality videos, you want to make sure they're set up for success.
Make sure you know what your future customers are looking for in a product. What are their most significant problems with the fixes or items they've used in the past? What is the problem they're trying to solve (if any)?
You should ask satisfied customers what they like about your goods, too. Many of these can be viewed as incentives and points of sale in your videos.
2) Know Your KPIs
What are you trying to do with your videos? Would you like more subscribers? Social shares, Direct sales? Knowing your Main Performance Indicators (KPIs) will help you decide your strategy and how you expect to assess success.
For example, if you want to increase brand recognition, you would want to create a more 'viral-worthy video that is highly attractive than an interview or a product tutorial.
However, if your goal is to generate traffic via SEO, you can choose to create videos with the keywords "best product] online" or "[brand] vs. [brand] review."
3) Set a Budget For Your Video
It's easy to drop a penny on video marketing, especially when your brain is overflowing with creative ideas. But as with any other form of marketing, you need to understand your future ROI.
Having a budget would help you maintain a fair margin and set a cost on how much you can spend on video production.
4) Create a Script
If you're creating a pre-recorded video or 'going live,' you want to create a script to keep you on track. Again, this will make sure you don't deviate from the main point or waste too much time walking around.
Like copywriting, your video needs a "hook" to connect to your viewers and a call-to-action. It's recommended that you collaborate with a video marketing specialist if you're unsure how to build a story that's made to sell.
5) Create Attractive Call-To-Action
When viewers have finished watching your video, it should be made very clear what action they are going to take next. Be sure to invite them to visit your website, send you a call, click a button, or take some action to connect with your content.
It may seem like a no-brainer, but viewers can get confused if your video is left open. Make it easy for them to find you and to buy your goods online.
Since you've spent time, money, and energy on producing awesome video content, you're going to want it to be as wide-ranging as possible.
You can re-use your videos to be featured on your website, posted on social media, and integrated into your email campaigns. You can write a blog post and embed a video to attract even more organic traffic. If you have made product videos, include them on your product pages.
Conclusion
Remember that video marketing includes marketing, so you should have a strategy to sell your videos in several ways. This will help you produce the best possible ROI by online sales to your eCommerce store.
InAndOutDigital will help you in creating high quality engaging videos for your website. Contact us and tell us about your e-commerce store so we can start working on it.