Researching how people use video searching to find the content they want is a crucial but often unnoticed marketing element.
When we understand how video search engines operate, we can begin to build marketing strategies around this source of traffic. When you know your audience's intent to search and properly optimize your videos, you unlock new means of generating leads for your company.
In this article, we will discuss video search engines and how you can use them to generate conversions.
Table of Contents
- 1 What Is a Video Search?
How Video Search Helps In Growing Your Business?
- 2.1 #1: Understand Your Audience
- 2.2 #2: Connect With Your Audience
- 2.3 #3: Timing Of Your Video
- 2.4 #4: Optimize Your Video
- 2.5 #5: Popular Search Engines For Videos
- 2.6 #6: Facebook Video Search
- 2.7 #7: YouTube Video Search
- 2.8 #8: Instagram Video Search
- 2.9 #9: Twitter Video Search
- 2.10 #10: TikTok Video Search
- 2.11 Conclusion
What Is a Video Search?
The first thing we need to think about is why people are looking for videos. What's going to make anyone look for a particular video?
Why are they looking for the video? What are they trying to accomplish?
All these questions are necessary to address, and we're going to address them one by one.
According to Google, people look for videos for three various reasons. They want to reflect, connect, or understand. So, what does that mean?
It means there are possibly three reasons why people search for videos.
Video, in some form, has provided us with a way out of reality. It's been in the form of television for many decades. Many people use video to see life through a particular lens, making them reflect on their own lives.
Another reason someone would use video is to make connections easier. 51% of people in the Google study believe that they need to communicate with others through video content.
Videos have become a resource for us to learn about everything we may be interested in, and there are almost no limits to what we can discover with a fast video search.
If you're trying to touch on what you already know or dive into something entirely different, there are millions of videos on the internet that will help you reach your goal or discover your hobbies.
How Video Search Helps In Growing Your Business?
As marketers, it's our responsibility to get the best content to the right audience at the right time.
We need to have a firm understanding of a few aspects to do this.
#1: Understand Your Audience
It would be best to consider who your target audience is, but this is a little more sophisticated when you talk about video searching.
This job isn't as easy as optimizing your organic search audience's landing page. We need to talk about a full redesign based on the platform you're using.
When you understand the platform's demographics as a whole, you need to break it down and identify who your particular audience is. What's your buyer persona? What kind of videos do they want to watch? Are they looking for entertainment or information?
The best way to explain all this is to reverse engineer the same way we do with organic SEO. Place yourself in the shoes of your dream client and look for a video inside your usual style.
Find out what the search phrases lead to where and what you need to do depending on the competition to get ahead of them.
#2: Connect With Your Audience
Connecting with your audience means knowing what they're searching for so that you can be the one to do it.
Attention span is short, so you need to give the right response in your video as soon as possible; otherwise, viewers will turn somewhere else.
Another trick to video search is to give the viewer exactly what they want right away. If the first few seconds of your video doesn't interest the audience, they're going to move on to the other hundreds of choices open to them.
#3: Timing Of Your Video
Timing is a big factor here. The length of your video will play a massive role in who decides to watch it and how high it ranks. There's no "End All Be All" for video length since the optimal length depends on the platform you choose.
Your video will probably do a lot better if it was only a minute because people would think it's straight to the point.
#4: Optimize Your Video
You need to optimize your videos. There's a whole video SEO guide here, but several crucial considerations directly apply to video searching.
The thumbnail of your video is like the teaser for your upcoming movie. If the trailer fails, expectations are, no one's going to see the film.
If your thumbnail fails, fewer people will click on your video. Your thumbnail needs to include keywords, and it needs to give the viewer trust that your video can solve their problem.
You need to optimize the video description on all platforms. Each video search platform uses keywords to decide how relative the video is to what the user is looking for.
You need to make sure that you follow simple SEO rules when it comes to video searching
#5: Popular Search Engines For Videos
Many people ask what the top video search engines are, but keep in mind that this is unique to the user.
On Facebook, what's a hit could tank on TikTok and vice versa. When selecting from these top video search engines, make sure you factor in all we've covered so far.
#6: Facebook Video Search
Facebook video marketing is all about interrupting trends. If you're targeting an older audience, your content is a little more intense, and you're able to capture your attention quickly, Facebook could be an excellent place for you.
If your primary objective of making a video is to sell something, keep it super quick, preferably less than 60 seconds.
One place where Facebook shines is e-commerce. We've seen videos all the time of people using the product they've bought online, and they're doing such a fantastic job of making the video look organic.
#7: YouTube Video Search
Identifying Youtube video search is all about understanding SEO video. There is also a range of resources and extensions out there to be used alongside the manual work and experience you get.
One thing about YouTube is that it rewards continuous creators. Consistency is essential, and if you're planning to succeed with YouTube, you need to make videos every week so that the algorithm can see that you're a reliable developer.
YouTube marketing is a perfect way for affiliates, content creators, and artists to highlight their work. If you're making something like a product or an associate or something like that, YouTube is the place to show your content.
#8: Instagram Video Search
Instagram is focused on exploration, and if you're trying to go from zero to anything, Instagram seems to be the place. Instagram video search is made possible by using hashtags.
If anyone tries to find something unique or to filter content, they're searching using hashtags.
One perfect way to find out about Instagram is by capitalizing on trends. Throughout the year, Instagram has a multitude of hashtag trends that burst in terms of search frequency, and if you find one that is essential to you and your audience, you might be able to build a viral video or "reel" (their version of TikTok) in no time.
#9: Twitter Video Search
Capitalizing on Twitter video search is close to Facebook. It needs to be disrupted without being annoying. You'll want to use the right key phrases in the description of your video since users will be looking for that phrase's content.
Also, bear in mind that platforms like Twitter select which videos to view on users' Twitter pages, so getting the correct keywords about your video's content can end up on the stream of your ideal client.
#10: TikTok Video Search
Content is King on TikTok(video search), and relative to all the other channels, this app is the only place where you can upload a video with no followers and get many followers if you know what to post.
It is crucial to understand your audience and tap into their thoughts, emotions, needs, and insecurities. Who are you trying to attract, and what do you want them to feel when watching this video?
When you've got that figure out, please put it in a proper summary, add a few hashtags, and see what happens.
Now that you identify video search, how people are searching for videos, why they're searching, and how to get there, how do you feel? Do you think any of the previous video channels could work for your brand?
If all this sounds like a lot of effort, try learning more about what we've learned to help other advertisers get their videos in front of the right audience.