Throughout the world, the use of video has grown over the past year. People watch an hour and a half of video content a day on aggregate, with about 15% of viewers consuming more than three hours a day.
If you're a marketer, you and your team are likely to think about how to use video to deliver ROI to your company, and you're not alone.
This guide has all you need to know about SEO videos.
So if you want to put your videos on YouTube and Google, you're in the right spot.
Keep reading.
Table of Contents
- 1
What is Video SEO?
- 1.1 Step 1: Pay Attention To The Title & Description Of The Video
- 1.2 Step 2: Create a Video Sitemap
- 1.3 Step 3: Use Engaging Thumbnails
- 1.4 Step 3: Use Video Schema Markup
- 1.5 Step 4: Optimize Your Video To Increase Speed
- 1.6 Step 5: Leverage The YouTube Player For Search Engines
- 1.7 Step 6: Categorize Your Video
- 2 How Does Video SEO Work On Your Website?
- 3 Video Improves Dwell Time And Decreases Bounce Rate
- 4 Ideas To Improve Your Video SEO Strategy
- 5 Conclusion
What is Video SEO?
Video SEO is simply optimizing your video's indexing and rating the search engine results pages for the appropriate keyword searches. There are a variety of optimization techniques to give your videos a higher probability of rating.
Over the last few years, video marketing has become increasingly popular with companies. As soon as advertisers started to get their hands on DSLR cameras in the late 2000s, it became easier to make videos and get them online.
SEO is the practice of improving the quantity and quality of traffic on your website through the results of organic search engines. To improve ranking on search engines like Google, it is essential to optimize your content strategically. Certain variables such as Facebook shares, content length, usability, and the consistency of links to your site are just some of the items taken into account in the search engine ranking.
The aim is to ensure that search engine bots can track, understand, and index your content to fit the relevant search queries. Ideally, with a good SEO strategy, your content will be high on the search engine, helping people find your website and growing your inbound traffic.
Steps to optimize your video content
Step 1: Pay Attention To The Title & Description Of The Video
One of the first items that our eyes are drawn to when we look for videos is the title. That often decides whether or not the audience can click to watch your video, so the title should be not only convincing but also attractive and straightforward.
Spend time creating a fascinating video title and description. Do keyword analysis to make sure that you target keywords that people are actually looking for.
While your keyword plays a major part in your video title, it also helps if the title fits what the audience is looking for.
Step 2: Create a Video Sitemap
A video sitemap is a sitemap with additional information about the video that is hosted on your websites. Creating a video sitemap is a great way to help Google find and recognize video content on your site, particularly content that has recently been added or that we may not otherwise discover with our regular crawling mechanisms.
Step 3: Use Engaging Thumbnails
Your videos' thumbnails should explain what the video is about and encourage viewers to click and watch. Depending on what the video is about, try using a copy in your thumbnail as a clear target that illustrates what viewers will get when they watch it. If you have a person talking in your video, try including them in the thumbnail as a human link will help drive engagement.
Step 3: Use Video Schema Markup
You may use the video schema markup to give search engines more detail about your video's quality. Google bots cannot see your video and recognize what it's all about. But the only way for the bots to know what your video is about is to tell them your code.
Adding a schema markup helps Google to find your video and understand what it's all about. It may also result in your video being included in the "Videos" results of the SERP search queries relevant to your video.
Step 4: Optimize Your Video To Increase Speed
Optimize videos for faster loading times on the website. The videos you upload to your site should be designed for faster loading. This means that the smaller the file size, the better as you don't want to lose efficiency, of course. It is important to compress your videos for faster loading while maintaining image quality. Blaze and HandBrake are data compression tools that reduce the size of video files without reducing their efficiency.
Step 5: Leverage The YouTube Player For Search Engines
You can also add a YouTube player to your page instead of hosting the video yourself. This can also make you show up higher in the search results. In reality, research indicates that pages with videos using built-in YouTube plays appear, on average, at two higher positions in the SERP.
There are some drawbacks to using a YouTube player to host your videos, such as the inability to configure the way videos appear on your landing page. You may need to weigh up the pros and cons of using either YouTube or your player on your website over the long term.
Step 6: Categorize Your Video
When you upload a video, you can categorize it under "Advanced settings." Selecting a category is another way to connect your video with similar content on YouTube so that it ends up in different playlists and is shown to more people who associate with your audience.
It might not be as easy as it seems. In reality, the YouTube Creator Academy indicates that advertisers are going through a systematic process to decide which category each video belongs to.
How Does Video SEO Work On Your Website?
Video enhances your website SEO by improving your SERP Search Engine Results page rating. Here are the ways that video will help boost your search ranking and carry your website to the top of the SERP.
With a mix of text, images, and videos, GOOGLE loves valuable media.
Video Improves Dwell Time And Decreases Bounce Rate
When people stop to watch a video on your page, they increase the duration of their stay. People spend more time on the website, which means to Google that the content is important and interesting.
Furthermore, a web page with videos has reported higher rates of conversion. This means that viewers are more likely to click or see more detail. That reduces your page bounce rate, which works for you in the SERP too.
Ideas To Improve Your Video SEO Strategy
We have created some video ideas for your site so that you can begin to enjoy the benefits of video SEO. These video ideas are also perfect for boosting marketing efforts.
1) Company About Us Video
Build an overview of the company, About Us or About Me video, to tell your business's story. Insert it on your About page or homepage to add SEO juice.
2) Product Video
Provide value to product pages and make them more SEO-friendly by embedding product videos. Share a summary, display the product in use or display various items in a single set.
3) Tutorial Video
Demonstrate how to use a video tutorial or how to use your items. You can post a video like this on a product page, in a help center, or add it to your latest customer interface.
4) Company Culture Video
Videos that highlight your company culture are a perfect way to brighten up your About Use or Work tab. Not only will they help make these sites more discoverable, but they will also make the company more appealing to applicants when you recruit.
Conclusion
The success of online video provides an immense opportunity for SEOs willing to be innovative to produce results. Producing videos isn't always easy, but it's usually not as costly as people think it's going to be. If you've previously commissioned and sold infographics, you can certainly afford to make a marketing video and use Video SEO to create a good ROI for you/your client.
Note, when it comes to online video SEO, quality is just as significant as creating any other type of content.
InAndOut Digital helps you in creating your video engaging and attractive for your customer. Contact us, and we will help you grow your conversation rate.