When you’ve reached the point where you feel your business image needs an update, but how do you refresh without losing a recognition you’ve worked so hard to earn?
This article will help you to decide what is the best time to rebrand.
Let’s jump in
Rebranding means changing a business or product’s logo, and the goal is to make the new picture more consumer-friendly. The marketing campaign includes changing the icon, name, signs, or a variation of all of them.
Rebranding can be beneficial for an organization, as profits can be increased. The rebranding will also improve the sales cycle of a company or product but you must know a few things in mind before going to rebranding.
It can be disastrous for the business, though, if you don’t do it correctly. A wrong method will sever the relationship between a company and its loyal customers.
A business would prefer to show a particular brand identity for several other purposes. It is possible to reorient the company to represent a change in direction, differentiate the company from its competitors, redesign the organizational image to attract a younger audience, extend the scope in the company to reflect a significant merger or transaction.
Table of Contents
- 1 Types of Rebranding
- 2 Why rebrand your business?
- 3 How to rebrand?
- 4 Conclusion
Types of Rebranding
There are two main types of rebranding.
When the organization responds, it reacts to something. Maybe it addresses several events which have changed the reputation of the business or product.
“Reactive” happens if the company’s logo is to be entirely changed or discontinued. This may be because of ethical or advertisement issues. It could also be due to a fusion or a purchase.
When you proactively do something, it means that you act beforehand rather than respond.
Once managers look forward and see growth potential, strategic branding takes place.
Possible causes include a new industry, a growing priority, or consumer connectivity. It can just be a will to innovate sometimes.
Why rebrand your business?
You must know the purpose behind rebranding your business. If you intend to rebrand. It is also necessary to forecast which tools you can use.
In particular, you must know what you plan to spend. Therefore, if the company has a problem, it must be ensured that it will be fixed by rebranding.
A business may wish to rebrand it because of a lot of reasons. Maybe the media was too aggressive.
The rebranding will adapt to the changing preferences of the customers.
How to rebrand?
● Restore the reputation and value of your brand
Take a look at who is buying from you, and from whom instead of you they are buying. It can show some significant variations about your main target group and audience.
You can start restoring the business, which will communicate with your clients, once your real product and audience is set up.
● Defining the vision, mission, and values of your business
Here are three questions you will ask yourself if you reevaluate your dream, mission, and principles during the rebranding.
Although it is simple to embrace the fundamentals of your communications, they will change as a business grows.
● Rename your company
Changing names is a major business part that can deprive you of the popularity of a label and natural search.
But make sure you have a turnaround plan in your sub-brand strategy if you are renaming your business as part of your brand.
● Change your logo
Perhaps when you first established your business, you loved your logo, but your clients never seemed to “get it.”
Instead, the logo can need a redesign to represent the other massive internal improvements. If you want to change the icon, you will get it right this time by returning to what makes a successful brand name.
● Create your brand identity
You may have used the measurable elements to express many brand years before you started to consider a new brand.
It means that before replacing them, you have also had time to revisit their advantages and disadvantages.
● Change your slogan
A good slogan captures the mission and vision of your organization. It is the objective of your business, simplified.
In comparison to changing names, changing slogans makes marketing campaigns a little simpler. But you also have to do it carefully, including changing names.
It’s quick to slip into the hate pit because you heard your slogan a lot. But brand awareness is based on the same consistency.
Even if, after repeatedly seeing your message, your customers may have loved it.
If you have a refreshed logo, a website upgrade, an updated advertisement, or an improvement of the brand, these guidelines will enable you to find this time the best strategy to brand advancement.
If you think this article helps you in rebranding your business, make sure to share it with your friends, or if you want to rebrand your business, then contact InAndOut Digital now !!