YouTube is crucial for businesses, particularly for marketing teams. And you have no choice but to get more exposure for your YouTube videos.
In this blog, you will find tested strategies to build Google-friendly content and dual subscribers on your YouTube channel.
Let's get started
YouTube has always been a source of entertaining content, but it now claims to be a useful platform for marketers. In reality, almost half of all marketers (48%) aim to introduce YouTube to their marketing campaign over the next 12 months.
Not only is your audience on YouTube, but as the second largest search engine on the Internet, YouTube will help boost your SEO and overall brand visibility. YouTube allows advertisers to present exclusive content that is easy for audiences to absorb and share.
YouTube marketing may be an effective tool for brands. That's why we've built this full guide for both YouTube pros and beginners alike. Below we're going through every step of YouTube marketing, from creating a YouTube channel and optimizing SEO videos to running a YouTube advertisement campaign and interpreting video analytics.
Table of Contents
- 1 How To Start a YoutTube Channel ?
- 2 Create a YouTube Brand Account
- 3 How To Optimize Your Video For SEO ?
- 4 6 Marketing Strategy Tips For Your YouTube Channel
- 5 Conclusion
How To Start a YoutTube Channel ?
So, you wanted to set up a YouTube channel. Great! Great! We can't wait to see the awesome stuff you're supporting. Before we dive in, it's essential to remember that it takes a lot of time and preparation to maintain a YouTube channel. Are you ready for that?
Unlike other social networking platforms, YouTube only hosts video content. If you are building a YouTube channel to simply upload a video and have no intention of maintaining the website, you may want to reconsider.
Create a YouTube Brand Account
You need to set up a YouTube Brand Account now. The Brand Account helps users to handle editing permissions and to create a more inclusive online presence.
Visit YouTube to get started. Remember that you are probably already signed in to your new Google account in the upper right corner.
You can always update or modify your channel's name from your account settings, so don't worry if you're not 100% positive about your selected brand name.
How To Optimize Your Video For SEO ?
Now that your YouTube channel is up and running. Let's talk about optimizing your search.
Remember how we said YouTube was the second largest search engine? Although producing engaging content is a must, it is not the only success factor. You can do several things to optimize your videos to rank high on both YouTube and Google search results.
The first step to being a YouTube marketing pro is to build and customize your video Metadata. Simply put, the metadata gives viewers information about your video, including your video title, description, tags, category, thumbnail, subtitles, and closed captions.
Providing the correct details in your video's metadata means that it is correctly indexed to YouTube and appears when people are looking for videos like yours. Be concise and clear when filling out your metadata. If you attempt to promote it with irrelevant keywords, your content may be deleted.
6 Marketing Strategy Tips For Your YouTube Channel
1) Create An Effective YouTube Thumbnail
Effective thumbnails make users click right away and make your YouTube channel more recognizable. Thumbnails should be important to the content and title of the video.
Use brief explanations and related images in your thumbnails to help viewers understand what your video is all about.
Catch people's eyes and relate a story using your thumbnails. You're supposed to make them doubt what happens next.
Preferably, the title and thumbnail are going to tell a similar story together.
2) Brand Your YoutTube Channel
Branding your YouTube channel is the next thing you need to do to make it visually appealing and inspire viewers to take you seriously. It helps to raise customer loyalty and spend more time with your audience.
Use the logo of your business for your channel. If you are an independent video blogger, you can use your photo instead of a logo.
Add titles and descriptions to your videos to help people find you. You can also add links to your website and social media on the top of the banner image.
If you're talking about a particular product in your video, you can also use self-branded overlays. Many people don't know about it, but they give you a chance to attract people when they watch your videos.
3) Create Videos About a Single Keyword
It can seem simple, but building your video around a single keyword is the best way to get the traffic you want and increase your audience. Many people who are unaware of SEO best practices skip this move, but it's essential if you want your videos to get the maximum number of viewers.
Try using a keyword tool like KeywordTool.io, which is unique to YouTube, to check for the most searched keywords in the niche you want to reach.
It's essential to pick your keyword before creating your video content because it lets you build the best information on that particular subject. It also makes you remember to use the keyword naturally in the content so that YouTube picks it up when closed captions are applied.
Once you've selected your keyword, check out the current ranking videos for this subject to make sure you're on the right track in terms of purpose and don't forget to refine your title and descriptions.
Despite common theories, the most effective YouTube videos are generally less than 5 minutes long, so don't feel like you have to make a film or write a novel. Keep it a little short and sweet.
4) Attract Your Audience
It is essential not to neglect the fact that YouTube is a social media platform and calls for social interaction. If you only post videos without promoting feedback and conversation, you're missing a trick.
YouTube provides channels with a great deal of effort, including total channel time, watch time, likes and dislikes, and, most importantly, feedback. Try to respond to any feedback you receive and invite users to communicate with audio/visual prompts.
5) Promote YouTube Videos On Other Social Media Plaforms
One of the best things about social media is that you can cross-promote content through various platforms. Promoting YouTube videos on your other social media is the best way to maximize your audience.
What are your channels? Facebook, LinkedIn, Instagram, Pinterest? There are plenty of them to choose from. And suppose there's a channel (such as Facebook) on which you want to post videos specifically. In that case, you can always do a full-length video teaser on YouTube to ensure that you have maximum engagement on all platforms. Don't forget your blog. You can share your videos as well!
6) Increase Your Uploading Frequency
This can sound overwhelming at first, but you must increase the frequency of posting to at least one video a week to increase your audience. Smartphones today have excellent video recording capability and tools like Animoto make video editing simple for everyone. Consistency is extremely necessary.
Try posting your new videos every day or week (depending on your frequency) at the same time to keep your subscribers up to date. Recall, interaction with quality content is the creation and eventual development of dedicated followers. Your brand's advocates! Take a look and communicate along the way to yourself and your brand.
Through this enormous guide, you made it all the way. You will now become the next star/creator of YouTube.
Use the concepts outlined here and extend your YouTube presence. Note that it doesn't work for the first time, but it can yield impressive results by creating quality content on YouTube.